·         Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

·         Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

·         Acquire insight in online marketing trends and keep strategies up-to-date

·         Devising strategies to drive online traffic to the company website.

·         Tracking conversion rates and making improvements to the website.

·         Developing and managing digital marketing campaigns

·         Utilizing a range of techniques including paid search, SEO and PPC.

·         Overseeing the social media strategy for the company.

·         Managing online brand and product campaigns to raise brand awareness.

·         Managing the redesign of the company website.

·         Improving the usability, design, content and conversion of the company website

·         Responsibility for planning and budgetary control of all digital marketing

·         Evaluating customer research, market conditions and competitor data.

·         Review new technologies and keep the company at the forefront of developments in digital marketing.

·         Write and optimize content for the website and social networking accounts such as Facebook and Twitter

·         Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

·         Continually work on the Search Engine Optimization of the website(s)

·         Create online banner adverts and oversee pay per click (PPC) ad management

·         Work on printed material to supplement online products

·         Reports progress to senior marketing management

·         Researches and monitors activity of company competitors Requirements - Proven experience as Digital Marketing Executive or similar role - Excellent understanding of digital marketing concepts and best practices - Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM - Working knowledge of ad serving tools (e.g., DART, Atlas) - Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

-  Skills and experience in creative content writing

  Analytical mindset and critical thinking

  Excellent communication and interpersonal skills